This sweet word “Einem.” History and traditions The beginning of the history of the Einem Partnership chocolate factory
The name “Red October”, instead of associations with Aurora’s shot and the storming of the Winter Palace, much more often sets us up for completely peaceful “sweet” thoughts about the joys familiar from childhood: “Bear Bear”, “Little Red Riding Hood”, chocolate “Alenka”...
Indeed, more than one generation of our fellow citizens grew up on candies and chocolate from the Red October factory, but only a few of them knew that this factory existed before the revolution, called the Einem Partnership.
The Bolsheviks, of course, had nothing to do with the founding of the Moscow factory of the merchant Einem, which produced its first products in the middle of the 19th century. But, as they say, “that was the time” and the epidemic of renaming affected almost all industries nationalized at that time. In this case, however, a small exception was made and for several years in parentheses after the new name they wrote “Former. Einem” - this “brand” was so highly rated by contemporaries.
Founding Fathers
"Einem", or "Partnership of the steam factory of chocolate sweets and tea cookies Einem" was officially founded in 1867. It all started with the fact that Ferdinand von Einem, who came to commercially promising Moscow from Germany, in 1851 organized a small workshop on Arbat, or, as they said then, a workshop for the production of chocolate and candies.
During the Crimean War, which began in 1853, Einem supplied his products to the front, and lucrative military orders allowed him to expand production and move the factory to Myasnitskaya Street. Soon Ferdinand Einem was joined by the German businessman Julius Geis. Having ordered the latest steam engine from Europe, the partners open a confectionery store on Teatralnaya Square and build the first three-story factory building on the Sofia embankment of the Moscow River, increasing the staff to one hundred people.
Even before the first official entry about the Einem partnership appeared in the directory “Factory Enterprises of the Russian Empire” in 1867, the company already had awards received at All-Russian manufacturing exhibitions in Odessa and Moscow. The company, constantly expanding its range, produced candies, chocolate, caramel, marshmallows, cocoa drinks, cookies, biscuits and gingerbread. The quality of the products was excellent and the volume of orders increased from year to year.
Ferdinand Einem had no heirs, and after his death in 1878, the factory was led by Julius Geis, who decided to leave the company name unchanged. A year later, the Einem branch opens in Simferopol, where marmalade and chocolate-enrobed fruits are launched.
The conditions for workers in the factories were very good, which was felt already when they were hired - the “new employees” were taken on a “gastronomic” tour of the entire enterprise, allowed to eat whatever they wanted. The Moscow factory had its own confectionery school, clubs, and boys' choir. Workers were provided with clothing and shoes, housing and subsidized food. After 25 years of work, a person received a commemorative silver badge, and with it various benefits and a lifelong pension.
Julius Geis, in addition to the main production and personnel issues, pays special attention, as they would say now, to the branding of his products. The bright and memorable names “Golden Label”, “Favorite”, “Stolichny”, “Empire” and so on were accompanied by stylish packaging, trimmed with silk, velvet and leather. The best artists of the time, such as Vrubel and Benois, were invited to design the packaging, which undoubtedly attracted more and more new customers.
Awards are again added to the increasing popularity - in 1896, the products of the Einem partnership received a gold medal at the All-Russian Industrial and Art Exhibition in Nizhny Novgorod, and in 1900, at the World Exhibition in Paris, the factory received the Grand Prix for the range and quality of products. The assortment was truly impressive. Even if we talk only about chocolate, several varieties were produced at once vanilla chocolate In addition, there was chocolate “Tsarsky”, “Princely”, “Boyarsky”, “Capital”, “American”, “World”, “Sport”, “Favorite” and others. And the “favorite varieties of the public,” as follows from the Einem advertisement of that period, were considered “Golden Label,” “Silver Label,” and “Chocolate with Milk.”
Advertising of products was given great importance: airships flew in the skies with calls to buy Einem's chocolate, on the theatrical program of the play "Romeo and Juliet" an advertisement for cough lozenges was unexpectedly found, advertising leaflets and a series of postcards with geographical maps, animals, and reproductions of paintings were inserted into boxes of sweets. famous Russian artists.
Composer Karl Feldman, commissioned by the Einem Partnership, wrote special melodies with “telling” names: “Chocolate Waltz”, “Waltz-Monpensier”, “Cupcake Gallop”, “Cocoa Dance”. The notes of these works were included in boxes of products, which were very popular with customers.
Some names, for example, “Well, take it away!” candies, survived the revolution and have survived to this day. True, instead of a girl playing with a puppy, in the past the label was decorated with an image of a gloomy-looking baby with a baseball bat (actually for playing rounders).
It is interesting that during the NEP period, when the factory was already called “Red October,” the closest attention was again paid to advertising here, and the “singer of the revolution” Vladimir Mayakovsky personally took charge of the “PR” of its products. Thanks to his efforts, the motto “I eat cookies from the Red October factory,” former Einem. I don’t buy anywhere except Mosselprom!” - all of Moscow knew. The poet himself took his occupation very seriously, as evidenced by his words: “Advertising is industrial, trade propaganda! Not a single cause, even the most faithful one, moves forward without advertising.”
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In 1913, the partnership was awarded the honorary title of supplier to the court of His Imperial Majesty. At the same time, for the 300th anniversary of the House of Romanov, a festively decorated anniversary series of sweets was released. In 1914, the First World War began and construction of a new complex of factory buildings on Bersenevskaya embankment, started in 1889.
During the war, almost the entire Geis family left Russia, but one of the sons of Julius Geis, Voldemar, accepted Russian citizenship and continued to manage production, while at the same time organizing a hospital for wounded soldiers, sending food to the front and donating money for army needs.
The “troubled” times that followed led the country to revolution, and the factory was nationalized. But production did not stop, and by 1925 its volume had recovered and continued to grow. The following candies appeared: “Creamy fudge with candied fruit”, “Creamy toffee”, “Bear-toed bear”, “Southern night”, and toffee “Kis-kis”.
With the beginning of the Great Patriotic War, part of the Red October equipment was evacuated to Kuibyshev. The entire production had to be rebuilt, but the production of the most famous products - the “Bear-toed Bear” sweets and truffles – was not stopped. Concentrates were produced for the front: millet, buckwheat and oatmeal, as well as new varieties of chocolate – “Cola” and “Gvardeysky”. “Cola” was included in the diet of pilots and submariners and had a tonic effect due to the African kola nut included in its composition.
Memories of the future
After the war, Red October returned to producing peaceful products, and in 1950, innovating caramel makers V.D. Semenov and V.I. Sanaev were awarded the Stalin Prize. In 1966, the factory began producing Alenka milk chocolate.
Gradually, the new name becomes a famous brand, confirming the continuity of the quality traditions of the Einem Partnership. Numerous achievements and awards of Russian and international exhibitions and fairs, including the Grand Prix of the International Exhibition in Brussels (1958) and the Grand Prix (Gold Medals) of the international exhibitions “WORLD FOOD” (2000–2003), speak of the quality of products that companions Ferdinand and Julius would be proud.
In 1991, Red October became a joint-stock company, and since 2002 it has been part of the United Confectioners holding.
And in 2007, the main production facilities of Red October were transferred from Bersenevskaya Embankment to a new building on the street. Malaya Krasnoselskaya, where in March of this year the United Confectioners opened Russia’s first Museum of the History of Chocolate and Cocoa (MISHKA), created on the basis of the museums of the confectionery factories “Red October”, “Rot Front” and the “Babaevsky Confectionery Concern”.
The founder of the company has not been forgotten either - modern sets of Einem candies are named after Ferdinand von Einem, the boxes of which feature drawings by artists of the mid-19th century. The plot is Moscow of the future. These naive images are somewhat akin to the sublime monologues of Chekhov’s heroes about what life will be like in 200–300 years. Our present, fantasized by the people of the century before last, evokes both a smile and sadness - not only because it has nothing to do with reality, but also because it again takes us to the memories of that Russia, which we are today, alas, still we know so little.
More than 150 years have passed since the founding of the Einem confectionery factory. In 1850, the young and ambitious Ferdinand Theodor von Einem came to Russia to get rich. Ferdinand was the son of a simple German priest, Karl Einem. He grew up in Spartan conditions, excluding any “sinful” luxury. One day, Ferdinand's father discovered a piece of chocolate candy in his 10-year-old son's pocket. The evidence of the Fall was laid out on the table for general condemnation - how could a future priest spend the thaler given to him on base pleasure?! Who would have thought that 15 years later chocolate would become Ferdinand’s life’s work...
At first, Einem became an apprentice in the chocolate shop of master Oreole - in the very shop where the memorable “sinful” candy was bought. By the age of 20, the talented young man had mastered all the tricks of making chocolate and even surpassed his teacher. Master Oreole advised the young man to go to Russia and open his own business there. In those days, many Europeans left for Russia - a country of severe frosts and untold riches. Besides, in Russia they didn’t know how to make chocolate at all...
After arriving in Russia, Einem began producing sawn sugar, but trade did not take off, and after a year he had to close the business. Then the resilient entrepreneur organized a small workshop for the production of cookies and sweets.
Einem loved Russia with all his soul. He even began to call himself in the Russian manner - Fedor Karlovich. During the Crimean War, he managed to obtain a state order to provide the front with sweets - the supply of syrup and jam for wounded soldiers. Einem fulfilled the government contract “with unparalleled honesty,” as the Vedomosti newspaper wrote. The company's business went uphill. In 1857, the smart and perspicacious Einem met the talented businessman Julius Geis, who contributed his entire fortune (20 thousand rubles) to the development of the business and became Einem’s partner. The partners ordered a steam engine from Europe and began building a large factory on Sofiyskaya Embankment - the same one that is now called “Red October”.
Einem's factory was the first in Russia to establish mass production chocolates and cocoa. Its products regularly received Russian and international awards, the range expanded, and production grew. In 1900, at the World Exhibition in Paris, the factory's products were recognized as the best and received the highest award. On the occasion of the 300th anniversary of the House of Romanov in 1913, the factory was awarded the title “Supplier of the Court of His Imperial Majesty.” In a word, Einem's factory became the leading confectionery production in the Russian Empire, despite the fact that they had serious competitors - the oldest confectionery company in Russia "Abrikosov and Sons" (the current concern "Babaevsky"), the confectionery of Adolf Siu (factory "Bolshevik" ).
What was the reason for this success? Why was the popularity of the factory so great that even after nationalization in 1918, “Formerly” was added in parentheses to the new name “Red October” for twenty years? Einem"? Even the Bolsheviks did not immediately manage to get rid of her real name.
Here are a few marketing techniques from the Einem factory, tested in a time when no one had heard of marketing:
Luxurious packaging.
The best artists of that time were invited to decorate the sweets: Vrubel, Bakst, Bilibin, Benois. Candy boxes were trimmed with silk, velvet or leather.
The idea to associate the new taste of candy with a painting by the fashionable artist Ivan Ivanovich Shishkin belonged to Julius Geis. This is what the first “Ballfoot Bears” looked like.
Educational inserts and wrappers for candies.
A great idea - a child eats candy and learns something new. Boxes of sweets and cocoa were filled with collectible postcards with geographic maps, animals, historical scenes, and reproductions of paintings by famous Russian artists. The most beautiful playing cards were drawn for adult buyers. To become the owner of a whole deck, you had to eat a lot of candy.
Look how beautiful it is! You can buy these chocolates just for the wrapper alone!
Having received chocolate
And having taken a bite,
Suddenly I saw Vasya Stepka -
Bully and disheveled...
What are you doing? Do you want half?
Would you like some clubs?
And he went to swing the club...
Styopka came out with a lantern.
Having received great embarrassment,
Throwing away the stick and cap,
He ran as fast as he could
And I forgot about chocolate.
Victorious, brave Vasya,
Bragging about the strength of his muscles,
He said that to all of these -
He owes only Einem.
By the way, candies with the name “Come on, take it away” are still produced to this day. Only instead of a frowning toddler, a pretty girl playing with a puppy is printed on the wrapper.
Exclusive offer.
Composer Karl Feldman, at the special request of the Einem Partnership, wrote “chocolate melodies”: “Cupcake Gallop”, “Chocolate Waltz”, “Waltz Montpensier”, “Cocoa Dance”. These melodies quickly became popular. Sheet music for them could only be obtained with the purchase of chocolates. If you want to play a fashionable waltz, buy candy from Einem! For little customers, we developed cross-stitch patterns that were included in boxes of sweets and cocoa.
Branded machines for issuing chocolate.
By inserting a 10-kopeck coin into such a machine and moving the lever, the child received a small chocolate bar in a wrapper. These machines quickly became a fashionable innovation and a real “tempt” for young buyers.
Branded accessories.
Boxes of chocolates included free branded napkins or tweezers with the factory logo. Confectionery shops sold beautiful cans For bulk products, decorated with the Einem corporate logo.
To a modern reader these techniques may seem devoid of originality, but at that time it was a real breakthrough. They tried to imitate Einem, not only by direct competitors, but also by entrepreneurs not related to the confectionery business. It is surprising that their “teacher” was the son of a simple priest, who at the time of his arrival in Russia had neither a good education nor serious savings. Thanks to his amazing instincts, ability to find the right people and sincere love for his work, Fyodor Karlovich Einem became one of the richest people in Russia and earned respect and honor.
Shortly before his death, Einem sold his share to his partner Geis and returned to Prussia. He had no children. In 1876, newspapers reported Einem's death. At the time of his death, the famous chocolatier was only 50 years old. Fyodor Karlovich bequeathed his body to be buried in Moscow - in his new homeland, where he lived most of his life and found happiness and wealth.
The confectionery business under the leadership of Geis grew even more, but they did not rename the factory - the words “Einem” and “quality” were firmly associated among the townspeople. After the death of Julius Geis, his son Voldemar took over the management of the factory. Geis did not live to see the 1917 revolution. Probably fortunately...
Having talked about the spirits of Brocard and Rale, I cannot help but mention another industry of which the Russian Empire was rightfully proud. Imagine, in 1900, at the World Exhibition in Paris, for the huge range and excellent quality of chocolate, the Russian factory “Einem” received the highest award - the Grand Prix. So, just a century ago we could call Russian chocolate the best in the world. “Einem” was like a sign for Russian chocolate at the beginning of the 20th century.
On the chocolates there was a well-fed toddler with an unkind look and a bat for rounders in his hands. The provocative label was also complemented by a charming poem:
“I got a bar of chocolate
And I don't need a friend.
I say in front of everyone:
“I’ll eat it all.” Come on, take it away!”
Oh, they truly knew how to please discerning customers. Boxes with products were decorated with silk, velvet, leather - these were real small works of art. The factory was a supplier to the court of His Imperial Majesty and received the right to print the coat of arms of Russia on the packaging. The sets included postcards with congratulations. The factory had its own composer write music, and the buyer, along with caramel or chocolate, received free notes from the “Chocolate Waltz,” “Monpensier Waltz,” or “Cupcake Gallop.” Among flour products Small pot-bellied salted fish stood out, especially attracting beer lovers. But even children who did not drink beer eagerly gnawed at these figures. Even more interesting were the colored marzipan figures depicting carrots, turnips, cucumbers, and some animals. They were sometimes hung on the Christmas tree, to the great delight of the little ones.
Among the cakes was a cake with the unusual name “Love Me” at different prices. Witty buyers told young saleswomen: “Please, “Love me” for three rubles” :)
And it began back in 1850, when the founder of the factory, a German citizen Ferdinand Theodor von Einem, came to Moscow in the hope of starting his own business. At first he started producing sawn sugar, then (in 1851) he organized a small workshop on Arbat for the production of chocolate and candies. In 1857, Einem met his future partner, Julius Heuss, who had extraordinary talent as a businessman. Together they acted more confidently and opened a confectionery store on Teatralnaya Square. Having accumulated sufficient capital, entrepreneurs ordered the latest steam engine from Europe and began building a factory on the banks of the Moskva River, on Sofiyskaya Embankment. In the directory “Factory Enterprises of the Russian Empire” an entry was made about this fact: “Einem. Partnership for a steam factory of chocolate sweets and tea cookies. Founded 1867." A working day at the factory in those days was 10 hours. The confectioners, most of whom came from villages near Moscow, lived in a dormitory at the factory and ate in the factory canteen. The factory administration provided workers with some benefits:
* a school was opened for apprentice children;
* for 25 years of impeccable service, a silver name badge was issued and a pension was assigned;
* a health insurance fund was created that provided financial assistance to those in need;
Caramel, sweets, chocolate, cocoa drinks, marshmallows, cookies, gingerbread, and biscuits were produced. After opening a branch in Crimea (Simferopol), Einem began producing chocolate-glazed fruits - plums, cherries, pears, and marmalade.
"Einem Partnership" successfully competed with other confectionery magnates - for example, "Abrikosov and Sons", but I plan to write about them later (of course, if you want).
The excellent quality of confectionery products, the technical equipment of the factory, colorful packaging and advertising put the factory at one of the leading places in the confectionery production of that time.
By the beginning of the 20th century. The Einem corporation owned two factories in Moscow, factories in Simferopol and Riga, and numerous stores in Moscow and Nizhny Novgorod.
During the difficult years of the First World War, the Einem company was engaged in charitable activities: it made monetary donations, organized a hospital for wounded soldiers, and sent wagons with cookies to the front.
After the October Revolution, in 1918, the factory was nationalized, and in the same year it received the name “State Confectionery Factory No. 1, former Einem”, and in 1922 it was renamed “Red October”, although several years after that in parentheses “Formerly” was always added. Einem” - the popularity of the brand was so great, and the quality of the products was appreciated.
In 1886 Y. Geis creates the joint-stock company “Einem Steam Factory of Chocolate, Sweets and Tea Cookies Partnership.” The company's turnover increased rapidly and by 1914. reaches 7,800,000 rubles. The total number of workers and employees is 2,800 people. All production in factories is equipped with the most the latest technologies of that time with the most ideal hygiene and cleanliness. Supplying vast Russia with its products, Einem has six elegantly furnished stores, which are very popular in the capital and its environs. At the All-Russian Exhibition in 1896. (Nizhny Novgorod) The Einem Partnership was awarded the State Emblem, and at the World Exhibition in Paris in 1900 - two Grand-Prix.
In 1913, the Einem Partnership was honored to become a supplier to the Court of His Imperial Majesty.
 Factory workers |
November 15, 1918 The factory was nationalized and received the name “State Confectionery Factory No. 1”. July 13, 1922 The general meeting of the factory's workforce decided to rename State Factory No. 1 (formerly Einem) to the Red October factory. From 1922 to May 31, 1934 The factory was under the jurisdiction of MSNH (Moscow Council of the National Economy under the Moscow-regional trade department "Mosselprom".
During the Great Patriotic War, 50% of the equipment was evacuated to the city of Kuibyshev, more than 500 people volunteered for the front, the factory continued to produce confectionery products even in larger volumes than later in peacetime in the 50s. The products went to the front. At this time, a new chocolate “Gvardeysky” was created by order of the government. Since 1942 Pilots began to receive it, and the factory produced Cola chocolate for submarine sailors. Workshop No. 6 was created at the factory to produce products for the front: flame arresters for aircraft, colored smoke bombs for the navy, porridge concentrates in briquettes. The factory was awarded the Banner of the State Defense Committee as the winner in the socialist competition.
After the war, reconstruction of the factory begins. Production lines are being introduced for the first time. In 1947-49. The caramel shop was automated in 1951 - 53. – chocolate and candy shops.
Since 1959 The factory is called the Moscow Confectionery Factory "Red October". In 1961 For the first time in the USSR, complex mechanized production lines for the production of cast iris were created at the factory. By 1965 The factory operated 40 complex mechanized production lines for the production of confectionery products. The production lines developed by the Red October factory were installed in almost all confectionery production in the Soviet Union. New varieties of sweets, caramel, and chocolate were developed and produced on these lines. 
July 8, 1966 By decree of the Presidium of the Supreme Soviet of the USSR, “Red October” was awarded the highest government award - the Order of Lenin.
“Red October” constantly developed and released new varieties of products: “Red Poppy”®, candies “Stolichnye”®, “Truffles”®, “Yuzhny Nut”®, “Golden Label”® and others. In 1965 the factory began to produce a new one milk chocolate"Alenka"®, which later became the most famous brand of the factory. In 1977, the Red October confectionery factory was transformed into an experimental one. 1996 – “Red October” was renamed into OJSC “Red October”. 2002 - within the framework of the growing influence of transnational corporations in the Russian market, in order for domestic producers to create worthy competition for foreign confectionery producers, Red October OJSC became part of the United Confectioners holding.
The new production site of the Red October factory opened on the territory of the Babaevsky Concern in 2007. The transfer was carried out in stages, without stopping the production process. The new building of Red October has equipment for the production of chocolate masses, glazes, chocolate, chocolate bars and candies with a variety of fillings. 
Currently, the factory produces more than 240 types of confectionery products under the brands “Alenka”®, “Mishka Kosolapyy”®, “Little Red Riding Hood”® and others.
The father of the main character of our project, Tikhon Lukin, works as a caramel line adjuster at a confectionery factory.
I think that readers of our wall newspaper will be interested in learning the history of the Soviet and pre-Soviet (Russian) confectionery industry.
Before the revolution, there were several large confectionery factories in Russia:
Einem's factory (now "Red October"), Sioux (now "Bolshevik"), Abrikosov and Georges Bormann factory.
If you have a sweet tooth for the project, get ready. In this and other posts I will try to describe the history of these wonderful factories.
History of the Einem confectionery factory
Here he is - Theodor-Ferdinand von Einem (Photo from the late 19th century). Really pretty?
So... in 1850, a German citizen, Theodor Ferdinand von Eymann, came to Moscow full of hope. In the same year, he opened the production of sawn sugar, but apparently failed in this business because... Already in 1851 he opened a small confectionery on Arbat producing chocolate and sweets!
Only 4 masters worked in this workshop!
During the “Crimean War” of 1853-1956, the confectionery shop supplied its products to the front, as a result of which it was possible to earn enough capital to expand production and move to Myasnitskaya Street!
In 1857, our hero meets the talented businessman Julius Geis, whom he takes as a partner.
Here he is - Julius Geis
Together they open a confectionery on Teatralnaya Square, order the latest steam engine from Europe and begin building a factory on Sofiyskaya and then on Bersenevskaya embankment of the Moscow River.
In the directory “Factory Enterprises of the Russian Empire” an entry was made about this fact: “Einem. Partnership for a steam factory of chocolate sweets and tea cookies. Founded 1867"
This is the factory:
The company had awards received at all-Russian manufacturing exhibitions: a bronze medal in 1864 (Odessa), a silver medal in 1865 (Moscow).
The excellent quality of confectionery products, the technical equipment of the factory, colorful packaging and advertising put the factory at one of the leading places in the confectionery production of that time.
After Einem’s death in 1878, Geis took sole charge of the factory, but did not change the company name, which had become popular among Muscovites.
For every pound of new cookies sold, Einem donated five kopecks in silver, of which half the amount went to charitable institutions in Moscow, and the other half to the German School for the Poor and Orphans.
The working day in those days was 10 hours. The confectioners, most of whom came from villages near Moscow, lived in a dormitory at the factory and ate in the factory canteen.
The factory administration provided workers with some benefits:
a school was opened for apprentice children;
for 25 years of impeccable service, a silver name badge was issued and a pension was assigned;
a health insurance fund was created that provided financial assistance to those in need;
Factory workers:
In 1896, at the All-Russian Industrial and Art Exhibition in Nizhny Novgorod, Einem products were awarded a gold medal; in 1900, the company received the Grand Prix at the World Exhibition in Paris for the range and quality of chocolate. In 1913, Einem was awarded the title of supplier to the court of His Imperial Majesty.
Photo from the 1896 exhibition:
By the beginning of the 20th century, Einem owned two factories in Moscow, branches in Simferopol and Riga, several stores in Moscow and Nizhny Novgorod.
During the First World War, the Einem company was engaged in charitable activities: donating money, organizing a hospital for wounded soldiers, sending wagons with cookies to the front.
After the October Revolution of 1917, the factory was nationalized and became known as “State Confectionery Factory No. 1, former Einem”; in 1922 it was renamed “Red October”.
What did the Einem confectionery produce?
The factory produced: caramel, candies, chocolate, cocoa drinks, marshmallows, cookies, gingerbread, biscuits. After opening branches in Crimea (Simferopol), Einem began producing chocolate-coated fruits - plums, cherries, pears, and marmalade.
The factory paid special attention to sonorous names and stylish packaging (Geis was once an artistic photographer).
Consider such names as “Empire”, “Mignon”, chocolate “Boyarsky”, “Golden Label”! Boxes with products were finished with silk, velvet, and leather. Vrubel, Bakst, Bilibin and Benois worked on creating packaging and postcard designs!
Housewives were offered elegant jars for bulk products, decorated with company logos. Excellent geographical maps were produced - with detailed information about the country depicted and with the obligatory signature.
Composer Karl Feldman wrote “chocolate melodies” on a special order from the Einem Partnership.
The notes “Cupcake Gallop”, “Chocolate Waltz”, “Waltz Montpensier”, “Cocoa Dance” were sold out no worse than fashionable treats, especially since they, of course, included sweets. The sets were in great demand, especially on the eve of the holidays.
Well, of course, they remembered about the children - who can resist the request of a sweet tooth to buy even the smallest candy.
Such chocolate machines were installed in stores. By dropping a 10-kopeck coin into it and moving the lever, the kid would catch a tiny chocolate bar weighing 5-6 g jumping out of the window. It is worth noting that at that time this was not such small money: Russia had just begun to produce its own chocolate, and he was not cheap.
Among the flour products, small pot-bellied salted fish stood out, especially attracting beer lovers. But even children who did not drink beer eagerly gnawed at these figures. Even more interesting were the colored marzipan figures depicting carrots, turnips, cucumbers, and some animals. They were sometimes hung on the Christmas tree, to the great delight of the little ones.
Among the cakes was a cake with the unusual name “Love Me” at different prices. Witty buyers told young saleswomen: “Please, “Love me” for three rubles” :)
“I got a bar of chocolate
And I don't need a friend.
I say in front of everyone:
“I’ll eat it all.” Come on, take it away!”
Embroidery for Ladies:
